A case study of: NouMarmite

The First Ever Creole Website in Mauritius

Client Overview

NouMarmite is a small, family-run restaurant in Mauritius, known for its authentic Creole dishes prepared with love and simplicity. The brand embodies the Mauritian spirit — humble, flavorful, and deeply rooted in tradition.

The Challenge

Back in 2019, when websites were still uncommon among small businesses in Mauritius, Nou Marmite wanted to do something truly different.

The vision was clear: a website entirely in Mauritian Creole — the first ever in the country.

The Solution

BIM Africa took on the challenge and crafted the first ever Mauritian Creole website, proudly setting a milestone for local digital innovation.

Our approach focused on three main pillars:

• Language & Culture: Written natively in Creole.
• Design & Emotion: Visual identity rooted in Mauritian culture.
• Accessibility: Optimized for mobile-first audiences.

The Outcome

NouMarmite.com became a cultural milestone — the first Mauritian Creole business website.

Key Results

• ● First ever Mauritian Creole website (2019)
• ● National precedent in digital language usage
• ● Strong cultural identity
• ● Increased trust and visibility

Reflection

For BIM Africa, Nou Marmite represents more than a project — it’s a symbol of creative courage.